Operation PromisedLand

Have you been taught that being a copycat is a bad thing? In school we were punished if you copied your buddy’s homework or for plagiarizing an essay…

While imitation may be the best form of flattery, a knock-off Rolex watch, Armani handbag or pair of Gucci shoes won’t put you on the “A” list.

Now in the Direct Selling Industry (MLM, Network Marketing) you want to be a good copycat. As a matter of fact, you want to be a copycat maker.

The power of the direct selling strategy is that it allows you to tell a story about your product, your company, and yourself. It is this combination of the word-of-mouth endorsements with the loyalty of its customer base that adds instant credibility that a product on a shelf or a television advertisement cannot come close to.

Somebody told you their story and you joined up, and somebody before that told that person, and someone before that, and so on. The danger of relying on this storytelling method of advertising is best demonstrated by the party game called telephone. Click Here to Read the Complete Post